Direct Sales and MLM, also known as Multi-Level Marketing, are two distinct variations of home base business opportunities.
Direct Sales and MLM companies typically operate in what is called the home based business industry. Some examples of companies would be Monavie or Herbalife (MLM) and Liberty League or Wealth Masters (Direct Sales). In addition to being able to resell the products and earn commission on those sales, a person is able to sign up other reps and earn an override on their sales.
Direct Sales on the other hand is what its name implies, direct sales of the company product(s) to the customer.
Direct Sales companies are noted for typically having high end products with higher price tags, but also pay a higher commission. A couple of the top direct sales companies do provide a passive income stream for associates.
Direct Sales Vs Multi-Level Marketing
The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative).
Self-mailer Do you need to illustrate your sales message while keeping printing and mailing costs down? Is your sales message longer than 600 words? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form, and business reply envelope.
Dimensional mailer Do you need to reach C-level executives in Fortune 500 companies? Mail a catalog.
Email Do you have a short sales message for your existing customers? Include a buckslip in your next mailing.